We partnered with Electronic Arts to deliver bold, high-impact creative across two of their most anticipated titles: Skate and EA Sports College Football 25.
For Skate, we created a striking promotional package housed in a retro leather briefcase, featuring custom-designed merchandise worn by Tim Robinson in the official trailer. We also developed a bespoke microsite packed with hidden easter eggs, designed to reward and engage the franchise’s loyal fanbase. These limited-edition packages were sent to influencers and tastemakers, amplifying the campaign’s reach and online buzz.
For College Football 25, we delivered a full-scale rollout—producing premium merchandise, launching a custom eCommerce platform, managing global fulfillment, and crafting dynamic promotional materials. Every touchpoint was designed to match the scale and excitement of the game's long-awaited return.
The challenges
EA approached us to create a standout promotional experience for the return of Skate—one that would capture the spirit of the franchise, excite longtime fans, and generate buzz across social media and the gaming community. The experience needed to feel authentic, elevated, and full of personality.
The Solutions
We designed a custom promotional package housed in a retro leather briefcase, filled with exclusive merchandise worn by Tim Robinson in the trailer. To deepen engagement, we built a microsite loaded with easter eggs, rewarding fans who explored every detail. Sent to select influencers and tastemakers, the campaign made a bold statement online, successfully reigniting excitement for the franchise.
We are excited to hear from you. If you have any questions, comments, or project inquiries, please don't hesitate to get in touch with us. We will do the best to get back to you as soon as possible.
