Nike .Swoosh brought us on board to design an unforgettable unboxing experience for the highly anticipated Air Max 1 "Low Poly" collaboration with Kai Cenat. We set out to do something truly unique, blending nostalgia with premium craftsmanship by custom-fabricating a package that resembled a classic arcade cabinet, instantly transporting fans into a world of vibrant, retro-inspired style.
As the box opened, a hidden compartment revealed an array of exclusive collectibles that celebrated the essence of the collaboration—bringing an extra layer of excitement and surprise. Sent to top influencers and tastemakers, this one-of-a-kind experience not only showcased the iconic shoes but also created a tidal wave of online buzz, making a huge impact and leaving fans and sneakerheads craving more. The whole experience was designed to feel like a treasure hunt—combining the thrill of the chase with the allure of rare, high-quality memorabilia.
